Advertising and Globalization in India Essay Example | Topics and Well Written Essays - 1750 words

Advertising and Globalization in India - Essay Example This paper illustrates that every country or region presents unique opportunities and has strategic challenges to multinational businesses about the most effective advertising strategy. Advertising campaigns that work best in a country in Asia such as India may not necessarily have a  similar impact to that in the west such as the U.K. or the U.S. Furthermore, social, economic, and legal factors have a central role as determinant factors of advertisement. This concept forms the basis of a study conducted by Ciochetto in India. Ciochetto investigated the dynamics of advertising development in India in the wake of globalization trend and expanding operations of multinational companies and business. The study focuses on the development of television and satellite advertisement in India as used by multinational companies and businesses. Advertising in contemporary India has experienced notable advancements prompted by trends that emanate from the influence of globalization. Ciochetto e xplores contemporary trends in advertising as related to globalization, with reference to India. It is noteworthy that India has experienced massive developments in the advertising sector since the 1990s. Among the great developments is the expansion in satellite and television as the greatest media of advertising in India. Tabassum discusses the positive implications of the advent of satellite technology to globalization in India. Among the key importance highlighted are the advancements in advertisements through high technology. The advertising sector is subject to notable improvements in the use of technology. Ciochetto outlines the reforms in international advertising in India under the current trends of globalization. Advertising involves diverse aspects of idea presentation, mainly to the target market. Ciochetto also addresses the influence of reforms in the Indian society and culture. The study outlines various environmental factors that affect international advertising in I ndia. The factors include the economy and culture. In addition, the legal and political systems are also considerable factors that influence international advertising in India.

Channel and Pricing Strategies, and Environmental Issues Essay

Channel and Pricing Strategies, and Environmental Issues - Essay Example This paper illustrates that Apple Inc. is an iconic American consumer electronics company. The company is headquartered in Cupertino, California, USA. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in the year of 1976. The company specializes in manufacturing products like iPod, iPad, iPhone, Macintosh computers and many more. The company has planned to launch Apple iDesk (a new product that is an iPad with the size of a desktop and can be mounted on a desk for a computer lab like setting). The company has selected three cities (NYC, Tokyo, and Stanford, CA) to launch the product in the initial stage. Apple Inc. has selected three different colleges (New York Institute of Technology, Stanford University and Tokyo Institute of Technology) as a test market for iDesk. This channel may vary in length and number of stages involved in the whole process. The company can sell iDesk via online stores or customer can buy iDesk from authorized Apple retail stores. Apple has complete control over the retailers of authorized stores in terms of pricing, product availability and promotional support. The company has more than 300 retail stores across the world. A majority (almost 70%) of the Apple Stores are located in the USA. The company has made the contractual agreement with few big players (like Wal-Mart, AT&T, and Best Buy) to distribute a product. The company preferred Joint venture and direct investment model to enter the international market. Organizations set a price of a product higher than any other competitor’s product and with this strategy, they try to indicate a quality of the product. This is known as premium pricing policy. Apple Inc. has positioned itself as the marketer of quality products unique in design and applications. Customers are ready to pay the high price for products manufactured by the company. Apple should follow the premium pricing strategy for iDesk