Monday, January 27, 2020

US Global Financial Crisis: Timeline of Causes and Effects

US Global Financial Crisis: Timeline of Causes and Effects Introduction: The global financial crisis of 2008-2009 began in July 2007 when a loss of confidence by investors in the value of securitized mortgages in the United States resulted in a liquidity crisis that prompted a substantial injection of capital into financial markets by the United States Federal Reserve, Bank of England and the European Central Bank. In September 2008, the crisis deepened, as stock markets worldwide crashed and entered a period of high volatility, and a considerable number of banks, mortgage lenders and insurance companies failed in the following weeks. Scope The crisis in real estate, banking and credit in the United States had a global reach, affecting a wide range of financial and economic activities and institutions, including the: Overall tightening of credit with financial institutions making both corporate and consumer credit harder to get; Financial markets (stock exchanges and derivative markets) that experienced steep declines; Liquidity problems in equity funds and hedge funds; Devaluation of the assets underpinning insurance contracts and pension funds leading to concerns about the ability of these instruments to meet future obligations: Increased public debt public finance due to the provision of public funds to the financial services industry and other affected industries, and the Devaluation of some currencies (Icelandic crown, some Eastern Europe and Latin America currencies) and increased currency volatility, Background In the years leading up to the crisis, high consumption and low savings rates in the U.S. contributed to significant amounts of foreign money flowing into the U.S. from fast-growing economies in Asia and oil-producing countries. This inflow of funds combined with low U.S. interest rates from 2002-2004 resulted in easy credit conditions, which fueled both housing and credit bubbles. Loans of various types (e.g., mortgage, credit card, and auto) were easy to obtain and consumers assumed an unprecedented debt load. As part of the housing and credit booms, the amount of financial agreements called mortgage-backed securities (MBS), which derive their value from mortgage payments and housing prices, greatly increased. Such financial innovation enabled institutions and investors around the world to invest in the U.S. housing market. As housing prices declined, major global financial institutions that had borrowed and invested heavily in subprime MBS reported significant losses. Defaults and losses on other loan types also increased significantly as the crisis expanded from the housing market to other parts of the economy. Total losses are estimated in the trillions of U.S. dollars globally. While the housing and credit bubbles built, a series of factors caused the financial system to become increasingly fragile. Policymakers did not recognize the increasingly important role played by financial institutions such as investment banks and hedge funds, also known as the shadow banking system. Some experts believe these institutions had become as important as commercial (depository) banks in providing credit to the U.S. economy, but they were not subject to the same regulations. These institutions as well as certain regulated banks had also assumed significant debt burdens while providing the loans described above and did not have a financial cushion sufficient to absorb large loan defaults or MBS losses. These losses impacted the ability of financial institutions to lend, slowing economic activity. Concerns regarding the stability of key financial institutions drove central banks to take action to provide funds to encourage lending and to restore faith in the commercial pape r markets, which are integral to funding business operations. Governments also bailed out key financial institutions, assuming significant additional financial commitments. Cause Of The Financial Crisis Various causes have been proposed for the crisis, with experts placing different weights upon particular issues. The proximate cause of the crisis was the turn of the housing cycle in the United States and the associated rise in delinquencies on subprime mortgages, which imposed substantial losses on many financial institutions and shook investor confidence in credit markets. However, although the subprime debacle triggered the crisis, the developments in the U.S. mortgage market were only one aspect of a much larger and more encompassing credit boom whose impact transcended the mortgage market to affect many other forms of credit. Aspects of this broader credit boom included widespread declines in underwriting standards, breakdowns in lending oversight by investors and rating agencies, increased reliance on complex and opaque credit instruments that proved fragile under stress, and unusually low compensation for risk-taking. The abrupt end of the credit boom has had widespread finan cial and economic ramifications. Financial institutions have seen their capital depleted by losses and write downs and their balance sheets clogged by complex credit products and other illiquid assets of uncertain value. Rising credit risks and intense risk aversion have pushed credit spreads to unprecedented levels, and markets for securitized assets, except for mortgage securities with government guarantees, have shut down. Heightened systemic risks, falling asset values, and tightening credit have in turn taken a heavy toll on business and consumer confidence and precipitated a sharp slowing in global economic activity. The damage, in terms of lost output, lost jobs, and lost wealth, is already substantial. Beginning with failures caused by misapplication of risk controls for bad debts, collateralization of debt insurance and fraud, large financial institutions in the United States and Europe faced a credit crisis and a slowdown in economic activity. The crisis rapidly developed and spread into a global economic shock, resulting in a number of European bank failures, declines in various stock indexes, and large reductions in the market value of equities and commodities. Moreover, the de-leveraging of financial institutions further accelerated the liquidity crisis and caused a decrease in international trade. World political leaders, national ministers of finance and central bank directors coordinated their efforts to reduce fears, but the crisis continued. At the end of October a currency crisis developed, with investors transferring vast capital resources into stronger currencies such as the yen, the dollar and the Swiss franc, leading many emergent economies to seek aid from the Inter national Monetary Fund. Ultimately, looking for a cause of the current financial crisis, it is critical to remember that organizations failed to do a number of things: Truly adopt an enterprise risk management culture. Embrace and demonstrate appropriate enterprise risk management behaviors, or attributes. Develop and reward internal risk management competencies, and Use enterprise risk management to inform management decision-making in both taking and avoiding risks. Enterprise risk management to be effective must fundamentally change the way organizations think about risk. When enterprise risk management becomes part of the DNA of a companys culture, the warning signs of a market gone astray cannot go unseen so easily. When every employee is part of a larger risk management process, companies can be much more resilient in the face of risks. It is an important lesson to learn now, before the cycle renews itself and businesses find themselves facing the next cycle of business failures, lapses in risk management and shortcomings in governance. The cycle does not have to repeat itself as it always has in the past. Enterprise risk management is an important key to preventing it. Enterprise risk management, when designed and implemented comprehensively and systemically, can change future outcomes. When it is practiced fully, enterprise risk management does not just help protect businesses from setbacks, it enables better overall business performance. Effects Of The Financial Crisis Economic Effects And Projections Global Aspects A number of commentators have suggested that if the liquidity crisis continues, there could be an extended recession or worse. The continuing development of the crisis prompted fears of a global economic collapse. The financial crisis is likely to yield the biggest banking shakeout since the savings-and-loan meltdown. The United Kingdom had started systemic injection, and the worlds central banks were now cutting interest rates. Regulatory Proposals And Long-Term Solutions A variety of regulatory changes have been proposed by economists, politicians, journalists, and business leaders to minimize the impact of the current crisis and prevent recurrence. However, as of April 2009, many of the proposed solutions have not yet been implemented. These include: Ben Bernanke: Establish resolution procedures for closing troubled financial institutions in the shadow banking system, such as investment banks and hedge funds. Joseph Stiglitz: Restrict the leverage that financial institutions can assume. Require executive compensation to be more related to long-term performance. Re-instate the separation of commercial (depository) and investment banking established by the Glass-Steagall Act in 1933 and repealed in 1999 by the Gramm-Leach-Bliley Act. Simon Johnson: Break-up institutions that are too big to fail to limit systemic risk. Paul Krugman: Regulate institutions that act like banks similarly to banks. Alan Greenspan: Banks should have a stronger capital cushion, with graduated regulatory capital requirements (i.e., capital ratios that increase with bank size), to discourage them from becoming too big and to offset their competitive advantage. Warren Buffett: Require minimum down payments for home mortgages of at least 10% and income verification. Eric Dinallo: Ensure any financial institution has the necessary capital to support its financial commitments. Regulate credit derivatives and ensure they are traded on well-capitalized exchanges to limit counterparty risk. Raghuram Rajan: Require financial institutions to maintain sufficient contingent capital (i.e., pay insurance premiums to the government during boom periods, in exchange for payments during a downturn.) A. Michael Spence and Gordon Brown: Establish an early-warning system to help detect systemic risk. Niall Ferguson and Jeffrey Sachs: Impose haircuts on bondholders and counterparties prior to using taxpayer money in bailouts. Nouriel Roubini: Nationalize insolvent banks. Reduce mortgage balances to assist homeowners, giving the lender a share in any future home appreciation. Timeline Of Events Predecessors Mar-2000 Dot-com bubble peak Jan-2001 First Cut in Fed Funds rate for this cycle (from 6.5% to 6.00%) Stock market downturn of 2002 Jun-2003 Lowest Fed Funds rate for this cycle (1%) Late 2003 Lowest 3mo T-bill rate for this cycle (0.88%) 2003-2004 Prolonged period of low Fed Funds and positively sloped yield curve Jun-2004 First increase in Fed Funds rate for this cycle (from 1% to 1.25%) 2003-2005 Period of maximum inflation of the United States housing bubble 2004-2006 Slow rise in Fed Funds rate with positively sloped but narrowing yield curve Feb-2005 Greenspan calls long-term interest rate behavior a â€Å"conundrum† Jun-2006 Fed Funds reach peak for this cycle of 5.25% Oct-2006 Yield curve is flat Events Of 2007 March, 2007 Yield curve maximum inversion for this cycle August, 2007: Liquidity crisis emerges September, 2007: Northern Rock seeks and receives a liquidity support facility from the Bank of England October, 2007: Record high U.S. stock market October 9, 2007 Dow Jones Industrial Average (DJIA) 14,164 Events Of 2008 January, 2008: Stock Market Volatility February, 2008: Nationalisation of Northern Rock March, 2008: Collapse of Bear Stearns June 27, 2008: Bear Market of 2008 declared July 1, 2008: Bank of America buys Countrywide Financial July, 2008: Oil prices peak at $147 per barrel as money flees housing and stock assets toward commodities September, 2008: Emergency Economic Stabilization Act of 2008 September, 2008: Troubled Assets Relief Program September, 2008: Bankruptcy of Lehman Brothers September, 2008: Federal takeover of Fannie Mae and Freddie Mac September, 2008: American International Group#Federal Reserve bailout September, 2008: Merrill Lynch sold to Bank of America Corporation September, 2008: Morgan Stanley and Goldman Sachs confirmed that they would become traditional bank holding companies September, 2008: partial nationalization of Fortis holding October, 2008: Large losses in financial markets world wide throughout September and October October, 2008: Passage of EESA of 2008 October, 2008: Icelands major banks nationalized November, 2008: China creates a stimulus plan November, 2008: Dow Jones Industrial Average (DJIA) touches recent low point of 7,507 points December, 2008: The Australian Government injects economic stimulus package to avoid the country going into recession, December, 2008 December, 2008: Madoff Ponzi scheme scandal erupts December, 2008: Belgium government resigns as a result of Fortis nationalization Events Of 2009 January 2009: Blue Monday Crash 2009 January 2009: U.S. President Barack Obama proposes federal spending bill approaching $1 trillion in value in an attempt to remedy financial crisis January 2009: Lawmakers propose massive bailout of failing U.S. banks January 2009: the U.S. House of Representatives passes the aforementioned spending bill. January 2009: Government of Iceland collapses. February 2009: Canadas Parliament passes an early budget with a $40 billion stimulus package. February 2009: JPMorgan Chase and Citigroup formally announce a temporary moratorium on residential foreclosures. The moratoriums will remain in effect until March 6 for JPMorgan and March 12 for Citigroup. February 2009: U.S. President Barack Obama signs the $787 billion American Recovery and Reinvestment Act of 2009 into law. February 2009: The Australian Government seeks to enact another economic stimulus package. February 2009: 2009 Eastern European financial crisis arises. February 2009: The Bank of Antigua is taken over by the Eastern Caribbean Central Bank after Sir Allen Stanford is accused by U.S. financial authorities of involvement in an $8bn ( £5.6bn) investment fraud. Peru, Venezuela, and Ecuador, had earlier suspended operations at banks owned by the group. February 23, 2009: The Dow Jones Industrial Average and the SP 500 indexes stumbled to lows not seen since 1997. February 27, 2009: The SP index closes at a level not seen since December 1996, and also closes the two month period beginning January 1 with the worst two month opening to a year in its history with a loss in value of 18.62% March 2, 2009: The SP index finishes the first trading day of March with a drop of 4.7%, the worst opening to a March in NYSE history. March 6, 2009: The UK Government takes a controlling interest in Lloyds Banking Group by insuring their debt. March 8, 2009: United States bear market of 2007-2009 declared March 18, 2009: The Federal Reserve announced that it will purchase $1.15 trillion in U.S. assets ($750 billion in mortgage backed securities, $300 billion in Treasuries, $100 billion in Agencies) in a bid to prop up liquidity and lending to spur economic growth. The markets initially rallied on the news, however concerns began to grow regarding long term devaluation of the U.S. dollar and subsequent inflation. March 23, 2009: In the United States, the FDIC, the Federal Reserve, and the Treasury Department jointly announce the Public-Private Investment Program to leverage $75-$100 billion of TARP funds with private capital to purchase $500 billion of Legacy Assets (a.k.a. toxic assets). June 3, 2009: The Australian Government announces that the Australian economy did not show negative growth for two consecutive quarters, and thus has not officially entered recession. Literature Review The financial crisis motivates the below literatures to express their views from different angles, the below section highlights the main points for each: 1. Josà © De Gregorio: Inflation targeting and financial crises ; Governor of the Central Bank of Chile, Colombia, Bogota, 28 May 2009. Financial stability must be preserved with an adequate regulatory system. Agencies must analyze the strength of institutions, while central banks must evaluate the systems overall stability. Regulators and central banks must closely cooperate and work in the effort of maintaining the integrity of the financial system. Regulating specific institutions is not enough, because interconnections exist that could derive in a systemic crisis. The current crisis proves that the regulatory scope must encompass every agent with a systemic importance. So a proper macro-prudential regulatory system is needed. A first set of instruments has to do with capital adequacy. However, this is not enough, and it is no trivial to judge the soundness of the financial system by its capital and leverage levels. Higher levels of capital will certainly have to be required in the future, particularly as banks gradually assume higher levels of risk. Central banks must strengthen and perfect the models with which they carry out their stress tests. They should take into account the interconnections within the financial system and detect vulnerabilities opportunely. It is important to allow securitization, but establishing incentives for both credit screening and monitoring of payments to remain at the banks and that the process of transferring credit risk away from individual institutions balance sheets does not escape the authoritys eye. The current crisis should not become a hindrance to financial development, but a sign of alert in favor of prudence and rigor when assessing the innovations. 2. George Provopoulos: Reflections on the economic and financial crisis; Athens, 18 May 2009. The key priority among policy makers is to bring back economic growth and help bring about prosperity for everyone. The policy response should also be of a dual nature, one part of which involves a short-run response and the second part of which involves a medium-term response. In the short run, whatever is feasible should be done to support economic recovery. In the medium term, is the preparation to pursue a credible exit strategy from the extraordinary policy interventions while developing an effective framework for financial supervision. The short-term, response will help pave the way to recovery. The second, medium-term, response will help ensure that organizations do not experience a similar crisis in the future. 3. Rakesh Mohan: Global financial crisis causes, impact, policy responses and lessons , London, 23 April 2009. The ongoing global financial crisis can be largely attributed to extended periods of excessively loose monetary policy over the period 2002-04. Very low interest rates during this period encouraged an aggressive search for yield and a substantial compression of risk-premia globally. Abundant liquidity in the advanced economies generated by the loose monetary policy found its way in the form of large capital flows to the emerging market economies. All these factors boosted asset and commodity prices, including oil, across the spectrum providing a boost to consumption and investment. The ongoing deleveraging in the advanced economies and the plunging consumer and business confidence has led to recession in the major advanced economies. 4. Jean-Claude Trichet: The global dimension of the crisis: Japan, Tokyo, 18 April 2009. The current crisis has shown that there is a need for more rigorous regulation of the global financial system. Such regulation needs to meet two fundamental requirements. First, it needs to prevent the excessive risk taking that we have been observing in financial markets over the past years and that led to the creation of asset price bubbles and large imbalances in the global economy. At the same time, it needs to create an environment that is conducive to sustainable growth for economies in the long run. The international community has swiftly reacted to the need for greater coordination of policies and regulation of international financial markets National governments have in addition undertaken an unprecedented concerted fiscal expansion to stimulate demand and foster confidence in economies. Governments have also decided on a broad set of measures to support the banking sector and strengthen the stability of the international financial system. These measures include the injection of new capital, guarantees on bank debt and deposits, as well as large-scale schemes that aim at coping with the issue of impaired assets. 5. Ben S Bernanke: Four questions about the financial crisis Atlanta, Georgia, 14 April 2009. The current crisis has been one of the most difficult financial and economic episodes in modern history. There are tentative signs that the sharp decline in economic activity may be slowing. A leveling out of economic activity is the first step toward recovery. 6. Philipp Hildebrand: Developments in the current financial crisis, Berne, 2 April 2009. The financial market turbulence, which began some 20 months ago, has grown into the largest and most complex crisis since the 1930s. The real world economy is now feeling the full force of this financial crisis; its a very difficult period, although there are a few signs that the global economy could possibly be close to the cyclical trough. However, the route to recovery is unlikely to be straightforward, and the downside risks to growth remain considerable. Lucas Papademos: How to deal with the global financial crisis and promote the economys recovery and sustained growth, Brussels, 26 March 2009. The severity and duration of the current economic and financial crisis is partly a consequence of the reduced confidence in the prospects of the economy and the soundness of the financial system. The recovery of the economy also hinges on the restoration of consumer and business confidence that can contribute to the revival of spending and investment, and the return to normality in financial markets and the banking system. The rebuilding of trust will depend on ability to appropriately combine the policy actions needed to address the immediate challenges with the necessary reforms for establishing an economic, financial and institutional environment that is conducive to sustainable long-term growth. 8. Jean-Claude Trichet: What lessons can be learned from the economic and financial crisis?; Paris, 17 March 2009. The global economy was hit in mid-September 2008 by an unprecedented abrupt loss of confidence. It was perhaps the first time in economic history that a single negative event was able, within a few days, to have a simultaneous and negative effect on all private economic agents in every economy, industrialized and emerging. Public authorities, executive branches, and central banks must do all they can to regain, preserve and foster confidence among households and corporations to pave the way for sustainable prosperity. This calls for actions to be measured. Confidence of households and corporations today depends crucially on their trust in the capacity of authorities to preserve the soundness and sustainability of fiscal positions in the years to come. Confidence of economic agents today depends equally on their trust in the determination of central banks to preserve price stability. It is essential to achieve this balance between the measured audacity of todays non-conventional decisions and the credible determination to ensure a path that is sustainable in the medium and long term. Exaggerated swings without perspective would delay the return of sustainable prosperity, because they would undermine confidence, which is the most precious ingredient in the present circumstances. 9. Lucas Papademos: Tackling the financial crisis policies for stability and recovery ; London, 11 February 2009. To presume better regulation, more effective supervision and longer-term stability-oriented macroeconomic policy would suffice to eliminate the cyclical features of the financial system and the build-up of financial imbalances in the future. Market participants have an important role to play and self-interest in addressing some of the revealed weakness in the financial system, and in strengthening market discipline. What policy-makers can do, and should aim at, is to ensure that the macroeconomic policies and the regulatory framework designated do not exacerbate cyclical fluctuations, and that, when financial imbalances and market excesses emerge and are identified, the appropriate tools to address them in an effective manner should be used. 10. Hervà © Hannoun: Long-term sustainability versus short-term stimulus: is there a trade-off? , Kuala Lumpur, 7 February 2009. There are two stylised types of policy response to the global crisis: stabilization and stimulation. A measured stabilisation policy accepts the fact that the adjustment is inescapable while it endeavours to mitigate the pain and promote an orderly adjustment. In contrast, stimulation policies, pushed to the extreme, seek a stimulus that would be large enough to, so to speak, eliminate the adjustment period a goal that would obviously be illusory. It is a legitimate goal of policy to mitigate the macroeconomic recession and slow the spin of the negative feedback loop. However, expansionary policies that fail to take the crisis of confidence sufficiently into account run the risk of becoming ineffective beyond the very short term. To restore confidence in a sustainable way, policy actions should be embedded in a credible longer-term perspective and pay due attention to their effects on the expectations of economic agents. The crucial actions are to develop consistent medium-term policy frameworks, plan sufficiently in advance for how current policies will be unwound when normal conditions return, and develop a consistent approach to macro financial stability. Together, these measures would ensure that short-term policy actions do not sow the seeds of tomorrows boom and bust episodes. 11. Philipp Hildebrand: The global financial crisis analysis and outlook, Zurich, 5 February 2009. Only a careful investigation of the responsibilities is likely to point to ways in which financial system, and ultimately economy, can be made more resilient once this crisis has been overcome. Financial markets react to incentives, and these incentives were misplaced in the past. It is in power to start lobbying for clearly defined and risk-limiting conditions. 12. Jean-Claude Trichet: Remarks on the financial turmoil Brussels, 8 December 2008. Measures to address the challenges posed by the current conditions in the financial markets. In addition avoiding the reoccurrence of a similar crisis in the future. However, measures taken by public authorities can only go so far. The banking sector needs to also do its part by committing to reactivating the interbank market, resuming their intermediation role and implementing the necessary reforms aimed at strengthening the resilience of the financial system in the long term. 13. Jose Manuel Gonzalez-Paramo: The financial market crisis, uncertainty and policy responses , Madrid, 21 November 2008. Uncertainty translated into a severe under-appreciation of the risks associated with certain classes of financial instruments and institutions. More recently, with the intensification and broadening of the market turmoil, uncertainty has further increased and developed into a pervasive phenomenon affecting a wide range of markets, assets and financial sectors. Systemic uncertainty may potentially undermine the foundations of our financial systems, which are in turn essential for the orderly functioning of economies. 14. Christian Noyer: Some thoughts on the financial crisis Tokyo, 18 November 2008. Economic and financial forces are at play and recent events are the consequences of such forces. Policy makers, have a very critical role to play to try and ensure that such qualitative remain aligned with facts and reality. 15. Lars Nyberg: Challenges following the current crisis Santiago, 6 November 2008. The crisis will most likely redraw the global financial landscape in various ways. And even if the recent measures taken by governments and central banks have improved market conditions somewhat, it is far from certain that the crisis will be over any time soon. What will come out at the other end of the crisis is also still much too early to tell. The financial industry and the responsible authorities have to make certain that the costs of the prevailing financial turbulence are kept as low as possible. 16. Christian Noyer: A review of the financial crisis Paris, 7 October 2008 (updated 15 October 2008). To address all the questions and challenges that this crisis has raised: these include the role of credit ratings agencies, the management of risk, market infrastructures, the scope of financial regulation and the question of remuneration.. Pay structures should not encourage short-termism or, as was the case, excessive risk taking. 17. Lorenzo Bini Smaghi: Some thoughts on the international financial crisis , Milan, 20 October 2008. There are some time-honoured lines of action which relate to the prevention of crises, namely better regulation and supervision, in particular at the international level, and more effective crisis resolution mechanisms. One new point for consideration that has emerged from this crisis relates equally to ethical, social and political aspects. This should be solved both by governments, so that decision-making mechanisms can be adopted which allow the abovementioned problems to be overcome in a crisis, and also by the financial sector itself, which must clearly draw some lessons from recent events. In a market economy, maximizing profits and shareholders interests are a priority for management. They permit the efficient allocation of resources within the economy. However, when a sector such as the financial sector is of systemic importance to the functioning of the economy and is prone to instability, the objective function must be broader. It is a problem of rules, incentives and individual responsibility.

Sunday, January 19, 2020

Knowledge Management Mastercard Essay

The company MasterCard is a technology company and payments industry leader. For over four decades, the company has been a driving force at the heart of commerce, making the global economy safer, more efficient, more inclusive and more transparent for all. Consumers, merchants, business partners and governments in markets around the world have reaped the benefits of our innovative products and solutions which, simply put, are designed to make life easier. The mission of MasterCard consists in imagining a world beyond cash and their mission is very simple: Every day, everywhere, Master Card uses their technology and expertise to make payments safe, simple and smart. In the last four decades, people and companies worldwide have changed their way of payment for goods and services. The rise of the electronic payments has fueled economic growth while delivering value to consumers, merchants and governments. From the earliest days of credit cards to the contactless and wireless payment options of today, MasterCard Worldwide has led the industry, driving this evolution. MasterCard works in a three channel method. Those 3 channels are: Franchisor, Processor and Consultant. In the Franchisor channel, products such as Maestro ®, Cirrus ® and MasterCard ® PayPassâ„ ¢ appear. With those products, the company affects more than 32 million establishments. The processor area makes operation with other companies and partners around the world in a simple and smart way. The big key point for these attribute is based on the fast network, one of the biggest VPNs of the world, offering not just agility, but also integration and trust. Least, the Consultant channel provides insights and solutions that promote a better and more competitive market. The research Inside the organization, the Product department and the Commercial department are directly linked. The first one is related to the care of the different products in many different categories that are offered by the organization, while the commercial area is primarily responsible for the customer relationship and supply of structured products to the product area. The commercial departments, responsible for all customer relationships, are divided to provide a better service by segmenting customers according to their importance to the business. For example, for Citibank, one of the most important banks for MasterCard, there are more than two, three people responsible for one client, while for minor banks, there is sometimes only one person responsible. This allows the commercial area to meet its customers by giving attention proportional to the size of each account, seeking solutions that fit in each case, so that one can be created, the best care possible. The product department is targeted through the products it offers, that way, the areas are divided by types of cards (traditional types such as debit and credit, corporate, pre-paid and others). Each group works to meet the needs of the commercial area, seeking the best solutions according to the demands. So we have two areas that work together, but have different focuses, which can cause disagreements about the best way to deliver a product to a given customer. That way, we can find a good topic to do our research based on this issue. Question Due to the analyses made on the previous topic, we can come up with the question for the paper. Why knowledge is not used by all parts? What can we do to improve this topic? Products and Commercial Departments Processes As said before, the process that the products department works is different from the commercial’s one. The products process is characterized by the division of groups and teams specialized in a specific product. That way, we can confirm that a wide knowledge is limited inside this department, but on the other hand, those groups have a high knowledge about a specific product. Differently, the commercial process is divided not by products, but by clients, issuers. So, those groups have a good flexibility when it comes to relation with the customers and so can have a wider knowledge. But, once this group works only with one client, it is possible that this client works with a small number of products, that way, the commercial group would not acquire knowledge in those other products. Tasks Within the tasks that the commercial department is responsible for we can highlight the following main topics: * Direct relationship with the issuers (Banks) * Project with issuers to enhance the number of MasterCard cards inside * Promotions * Campaigns * Raffles * Work together with different departments For the products area, we can highlight the following tasks: * Come up with new products ideas * Develop the product for the clients * Track the performance of the products KM Theory To illustrate the knowledge flow within the two departments, we are going to use a KM model that sustains and explains the formulation of a new departmentalization to enhance the performance of the company Figure 1: Observing, the General Knowledge Model (figure 1), we can make a comparison of that theory with the case that we are discussing. The Knowledge Creation associates entry of new knowledge into the system, and includes knowledge development, discovery and capture. For the MasterCard case, the Creation would be for both departments the new ideas of new products and also new ideas for product that already exist. That way, it would have do disparity of how those two departments work. Knowledge Retention includes all activities that preserve knowledge and allow it to remain in the system once introduced. Once the new idea is into the system, both parts have to work together to retain this concept into the system, and the only way for this to happen is if that both of the parts have the same knowledge of the concept (product) Knowledge Transfer refers to activities associated with the flow of knowledge from one party to another. This includes communication, translation, conversion, filtering and rendering. That part would be the most important of the process for the two departments. Here, the knowledge of one part would be transfered to the other, that way, the knowledge of the product would be the same for both parts. Last, but not least, Knowledge Utilization includes the activities and events connected with the application of knowledge to business processes. Data Using the Knowledge Acquisition tool, we can come up with important information and data. To start the KA analysis, is important to find out about the human reasoning process and the human cognitive system with its system constraints. After that step, is important to make a division in task characteristics and cognitive characteristics. That way, we can say that Knowledge Acquisition is about different methods to acquire and elicit knowledge; to make knowledge explicit; to stimulate knowledge transfer; to order, systematize and structure knowledge. That way, we can observe the different types of sources for knowledge acquisition. For the case in study, we can say that the way that knowledge is transmitted and acquire trough communication face-to-face between the product and the commercial department. Moreover, the knowledge about the products is also gain trough handbooks and organizational training. With those information, we can collect a data really important, the fact that knowledge is elicit trough structured (organizational training and presentations) and non-structured (communication face-to-face between commercial department and product department) ways. It is very interesting, that with this tool, we can observe that the knowledge both parts have about the same products is really different sometimes. As already expected, the commercial department has knowledge about sales attributes. On the other hand, the product department has more knowledge about the specific points and technological aspects of the product. To end this disparity of knowledge, a good choice would be to change the working ways in those areas, in other words, it would need a reformulation on the organization structure of MasterCard. Results * With the reformulation that was discussed before, the products would be created jointly, aiming each client and their own segmentation, making products no longer offered by the area of general commercial, but a specific form that would be created, allowing you to create a higher perceived value for the customers, since assembling products would create a synergy that would combine expertise in creating products possessed by product area with full knowledge of the client as the commercial area has. For this, the specialists of the products would have a greater knowledge of each type of product offered, reducing the segmentation of the area in premium products, and upscale retail and other products. So each specialist would be responsible for a niche within each client, allowing maintaining focus on the products he considers the most, rather than generalizing all segments within a specialist. This approach As described above, this approach is a way to get the specialists creating products together with managers of commercial accounts, specific products for customers, improving relationships and creating value for these. Moreover, we can say that with this reformulation, knowledge would be more used in the company and that way, the company would be more successful.

Saturday, January 11, 2020

Overview of Qualitative Research Essay

What have sampling and data collection got to do with good qualitative research? My current research project is a mixed phenomenological and meta-analysis of declining membership and participation in the church. Operating on the presumption that sampling and data collection are critical to a study (Gibbs, 2007). Like Gibbs (2007) I want to be guided by the research goal developing theoretical outcomes Gibbs (2007), covering intrinsic participant cognitions, and clearly explaining any limitations (Gibbs et al, 2007). I have decided to reduce the scope of my study to the a case study approach with a Pastor and five Associate Ministers within a single church to which I happen to belong, in the Midwest. I believe these five observers are in the best â€Å"position† to observe this phenomenon and its effects. The information obtained in this first week has led me to the following conclusions concerning sampling and data collection. According to the work of Gibbs, Kealy, Willis, Green, Welch, & Daly (2007), sampling and data collection are intrinsically germane to generalizability (Gibbs et al, 2007). These authors, in agreement with other exceptional researchers, use designs like those of Daly, Willis, Small, Green, et al (2007) who also note that generalizable studies provide a comprehensive analysis of experience (Daly, et al, 2007). There is an imperative for the allowance of immersion to investigate context and population, along with practical constraints operating against sampling and data collection (Gibbs et al, 2007). Qualitative research begins with justification of the research problem with reference to the literature (Gibbs et al, 2007). Qualitative research then according to Willis, Daly, Kealy, Small et al (2007) provides theoretical framework to identify the theoretical conc epts relevant to and employed in the study Willis, et al, 2007). Data is then collected according to a sampling plan, as suggested by Green, Willis, Hughes, and Small, et al, (2007), thus the most acceptable evidence possible, through data analysis  (Green, et al, 2007). The hierarchy of evidence model proposed by Gibbs, et al (2007), offers studies that differing evidences such as the single case study, the descriptive study, the conceptual study, the generalizable study and the interview study (Gibbs et al, 2007). Accordingly transcribed data from verbatim recordings is the most common method of data collection (Gibbs et al, 2007). In these instances individual case studies, are limited by small samples but, capable of provide more information on setting (Gibbs et al, 2007); and Descriptive studies, describe experiences or activities but do not describe their differences (Gibbs et al, 2007). Case and descriptive studies provide good information as long as their limitations are clearly acknowledged (Gibbs et al, 2007). According to Suri (2011), informed decisions concerning sampling are necessary to improving the quality of research (Suri, 2011). Suri additionally points out that data may be retrieved through group discussion, personal journals, follow-up in-depth interviews and researcher field notes (Tuckett and Stewart 2004a, 2004b; Suri, 2011). According to Tuckett, et al 2011 and in agreement with Rubinstein (1994), no rules governing the numbers in sampling apply; however, experiential methods have been used for choosing samples from 1 to 100, with clustering. Some have suggested as few as 12-20 data sources, for the best variation, because no definite rules apply (Baum 2002). Suri notes that according to Patton (1990), some research relies on small samples aiming to study provide depth and thoroughness (Miles and Huberman 1994, Patton 1990). Purposeful sampling is seen as a means for developing rich data, derived non -randomly (Ezzy 2002, Mays and Pope 1995, Reed et al, 1996), Also, accordin g to Lincoln and Cuba (1985) and Higginbotham et al (2001), the desired sample size may unfold, depending on previous studies, allowing the support of emerging theory (Baum 2002, Kuzel 1992, Miles and Huberman1994, Reed et al, 1996). Another issue in data analysis is presented by Sandelowski (2011), when he suggests alternative interpretations of data do not conform to the parameters between methods (Sandelowski, 2011). Sandelowski suggests that taking a view of inquiry as dynamic and flexible rather than static and unchangeable might prevent researchers from succumbing to that follow (Sandelowski, 2011). Sandoelowski also notes that Alvesson and Skoldberg (2009) coined extreme terms such as grounded theory ‘‘dataism’’ (p. 283), the hermeneutic ‘‘narcissism’’, and  critical theory â€Å"reductionism’’ (p. 269). Sandelowski further suggests that data analysis and presentation do not have to be considered as discrete independent operations (Sandelowski, 2011). Recognizing Spalding and Phillips (2007, p. 961), Sandelowski proposed that the use of vignettes will reveal the often concealed author’s vision which Phillips expects will produce do ubt’ (p. 961), inevitably serving to enhance the validity of interpretations (Phillips, 2007, p. 961; (Sandelowski, 2011). Sandelowski finally concludes that recognizing the need to account for problems associated with cognitive flexibility validating qualitative or quantitative inquiry Sandelowski, 2011). In addressing the issue of â€Å"presentation†, I found an article by Simundic (2012), concerning some â€Å"Practical recommendations for statistical analysis and data presentation†. The table below gives a suggestion for what should be included in any presentation of data. In working on the definition of â€Å"saturation† I was able to find the differentiation between the various qualitative methods. The following table is a representation of my findings based on the article by Walker (2012). I was impressed with the definitions provided by this author as he explained the different methods of determining saturation. I found the definitions of to be succinct and to the point, and very helpful in making a decision about which methods to use and when.

Thursday, January 2, 2020

Gendered Advertisements On Women s Advertising - 1873 Words

Gendered Advertisements Advertisements in todays media portray an unrealistic view of what it means to be a man or a woman. It is a very narrow, dichotomous structure that only few individuals can fit. We are exposed to these ads, in various forms, hundreds of times throughout the day. There is no in between. Magazines geared towards men and women’s interests are completely saturated with these advertisements. Magazine advertisements impose an unrealistic portrayal of how to â€Å"do gender† and they further perpetuate stereotypes on a much more complex and intersectional level. Through an analysis of three magazine ads, it is clear to see how the â€Å"right† way to perform gender, according to advertisers, is through hyper-feminized, hyper-masculinized, and highly racialize ways. Femininity can be expressed in a multitude of ways. It can expressed through the way a woman dresses, the way she talks, body language, even to the types of interests she holds and the activities she participates in. Femininity is a continuous spectrum that changes from culture to culture. It is when someone imposes their view of femininity upon others when it becomes hazardous to society. Cosmopolitan is one of various magazines that has a particular and narrow view towards the right way to be feminine, which is reinforced by advertisements. In the November issue, the magazine had 224 pages in total. 81 pages, 36% of the entire magazine, was pure advertisements. The majority of the products beingShow MoreRelatedGender Socialization : Social Expectations And Attitudes Associated With One s Gender1372 Words   |  6 Pagesacross advertisements, many of them revolve around gender and gender socialization. Gender socialization is â€Å"the process of learning the social expectations and attitudes associated with one’s gender† (Chegg). Our book discusses gender socialization regarding the expectations for masculinity and femininity (Wood 2015). Most co mpanies use these expectations to create their advertisements, but some companies contradict the expectations to create a different vision for gender advertisements. The genderedRead MoreGender Portrayals Of Women s Advertising1636 Words   |  7 PagesPortrayals in Advertising Gender portrayal in advertising has been a widely discussed and researched topic for years by social scientists, consumers, and advertisers alike. However, many people have looked at the topic solely from the perspective of male and female consumers and the effect that gendered advertisements has on them. In an article from The Journal of Advertising, Linda Tuncay Zayer and Catherine A. Coleman researched this topic from a different angle. The article, Advertising Professionals’Read MoreGender Portrayals Of Women s Advertising1505 Words   |  7 PagesPortrayals in Advertising Gender portrayal in advertising has been a widely discussed and researched topic for years by social scientists, consumers, and advertisers alike. However, many people have looked at the topic solely from the perspective of male and female consumers and the effect that gendered advertisements have on them. In an article from The Journal of Advertising, Linda Tuncay Zayer and Catherine A. Coleman researched this topic from a different angle. The article, Advertising Professionals’Read MoreVisual images Reinforce Traditional Gender and Sexuality Stereotypes948 Words   |  4 PagesVisual images reinforce traditional gender and sexuality stereotypes through the manifestation of the masculine and feminine miens. 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Sexual desire is an instinctiveRead MoreGendered Stereotypes And Gender Roles3572 Words   |  15 Pages The theme of this paper is gendered stereotypes in the media.This paper will investigate the question, â€Å"To what extent are females stereotyped more than men in the media in the U.S.?† while looking specifically at examples from movies, music, and advertisements. To begin, an overview of history was given to provide insight on the progression of gender roles and the expanding media. Viewpoints on both male and female stereotypes in the media were investigated and analyzed to determine if femalesRead MoreWomen Are Stereotyped More Than Men2064 Words   |  9 Pagessociety. For generations the roles of women have changed and progressed to what they are today. Due to this, each society has shaped their beliefs on how women should act, and their roles in the community. Women are stereotyped in many different ways. They are stereotyped on what kind of occupations they should have, what responsibilities in the home they should carry out, and how they should look. The focus of this investigation is solely on the media and how women in the United States are stereotypedRead MoreThe Role Of Gendered Environmental Messages On Consumer Purchase Intentions2539 Words   |  11 Pages Blue, pink, and green: The role of gendered environmental messages on consumer purchase intentions Christina Quint James Madison University Dr. C. Leigh Nelson October 13, 2014 Due to the prevalence of green advertising as a marketing strategy, extensive research has been done on influences impacting consumer purchase behaviors. Message segmentation is a popular tactic traditionally used by marketing professionals to target a specific demographic, and gender is one of the most commonRead MoreThe Mass Media And Its Effects On Society1582 Words   |  7 Pages Because so many different people rely on the mass media, the companies need a platform that is universal, understandable, and acceptable for numerous and diverse recipients. Unfortunately, companies often use stereotypes and gender roles when advertising their products or ideas in commercials to make them more â€Å"relatable† and appealing. What companies don’t realize is that these commercials mimics social life and evokes certain associations regarding gender. Mass media not only gives people informationRead MoreWomen s Influence On Women1004 Words   |  5 PagesAdvertising has bee n around since the 1850’s when Volney B. Palmer opened the first advertising agency in Philadelphia. From the beginning of this era, these ads have aided many businesses in promoting their products to the public but they don’t only promote these specific products. These advertisements promote what are thought to be social â€Å"norms† for women. They sell ideals for family, work, love, and the success that women are allowed to have. With all of this, they aim to communicate how a woman